Cristina Ruiz Hernandez

www.linkedin.com/in/cristinaruizhdez - (925) 732- 8236 - crisrhdetoro@gmail.com

 

Education

University of California, Santa Barbara (UCSB) Santa Barbara, CA

Bachelor of Arts (B.A.), Communication June 2024

Associate Degree (A.S.): Associate in Science in Business Administration, Associate in Art in Economics        Diablo Valley College

Relevant Coursework: Public Speaking, Digital Marketing Fundamentals, Digital Marketing Analytics, Global Communication, Nonverbal Communication, Advertising.

 

Professional Experience 

Creative Lead (New York), Enaguas, Sevilla, Spain October 2024-Present

• Driving marketing initiatives to expand brand presence in the US market, identifying sellable opportunities and spearheading initiatives to position the brand as a year-round ethical clothing line, with a focus on increasing market share and awareness.

• Securing partnerships with digital influencers and executing in-person marketing activations to expand brand visibility.

• Directing website redesigns to improve user experience, unify messaging, and align with rebranding objectives.

• Applying SEO data and audience metrics to refine marketing strategies and optimize content for search engines, driving increased organic traffic and engagement.

• Crafted compelling storytelling campaigns highlighting women in sustainable textile production to engage audiences.

 

Communications and Digital Strategy Lead, New Beginnings Counseling Center, Santa Barbara  September 2023-December 2023

• Led a team of five to develop an integrated marketing communications (IMC) plan and SEO-optimized website, collaborating with design, marketing, and content teams to streamline communication and meet business objectives.

• Analyzed outreach strategies through research with 20+ organizations, identifying digital opportunities and refining audience profiles for improved engagement.

• Leveraged data-driven insights to optimize workflows and streamline campaign execution, ensuring high client satisfaction.

• Tracked SEO performance using Google Analytics and presented metrics in Excel and PowerPoint.

 

 Community Outreach Coordinator, Future Business Leaders of America (FBLA-PBL), Pleasant Hill    November 2021-June 2022

• Spearheaded a care kit initiative for a local orphanage, coordinating 50+ contributors to assemble and distribute over 60 personalized kits, providing essential supplies to children in need and strengthening community support.

• Cultivated long-term partnerships with nonprofit organizations, identifying key needs and priorities through direct communication to design tailored, sustainable collaborations.

• Led targeted outreach efforts via email and phone, building strong relationships with community stakeholders to expand program reach and impact.

 

 Social Media and Marketing Project Lead, Future Business Leaders of America (FBLA-PBL), Concord  January 2021-June 2022

• Designed multi-channel marketing strategies, increasing participation by 40% while maintaining consistency across platforms.

• Partnered with research and planning teams to optimize campaign delivery, tracking KPIs with real-time data analysis.

Extracurricular Experience

Digital Marketing Associate, American Marketing Association, Santa Barbara, CA February 2023-June 2024

• Created compelling marketing strategies and provided actionable insights to strengthen client relationships.

• Managed content creation, social media, and advertising campaigns, contributing to a 30% increase in engagement metrics.

 

Certificates and Technical Expertise

Digital Marketing Certificate of Achievement, Diablo Valley College, Pleasant Hill, CA

• Expertise in SEO, content marketing, and digital advertising tools .

• Technical skills: Microsoft Suite (Excel, PowerPoint), HubSpot, Hootsuite, Canva, Asana, Hootsuite, Canva, SEMrush.

 

Skills 

• Project Management: Directed client relationships and cross-functional teams to deliver on time and within budget.

• Data Analytics: Leveraged data to optimize strategies and improve campaign performance.

• Digital Advertising: Expertise in SEO, social media, and campaign enhancement.

• Technical Tools: Microsoft Office (Excel, Word, Powerpoint), Canva, Asana, Google Analytics, Hubspot, Mailchimp.

• Organizational Skills: Detail-oriented with strong multitasking, prioritization, and problem-solving abilities. Excellent verbal and written communication skills. 

Languages

• Spanish (Native); French (Proficient).